In charge of structuring the lookbook for the FW2017 collection of 4Tailors, a minimal women's clothing brand. In charge of composing all written materials and structuring its visual content. Wrote descriptions and ideated names and categories as well as organized and prioritized all elements. Handled all communications with the graphic designers team and all processes until the final publication and its distribution to partners. The concept behind the design was to highlight the minimalistic approach of the collection so as to establish the brand as a key choice for existing customers with this aesthetic approach in their personal style, as well as target new ones by fortifying brand awareness.
My writing skills have helped me communicate the brand's message to both the customers and the press on different levels. Created copy for interviews of the CEO, published in popular magazines and created documents such as the company profile addressed to perspective collaborators with the aim of making new business partnerships and pointing out the long tradition of the company and its ethical values.
The creation of a new collection of a clothing line requires sending a solid message to customers that will not only notify them of the new pieces, but will also turn them into loyal followers who know that their aesthetic standards will always be satisfied by purchasing your products. This was the purpose of creating copy for the description of all pieces of the collection, both in Greek and English with each version modified in such a way so as to capture the respective audience's attention and add unique value to the pieces.
A sample of my work as broadcast news analyst and presenter of the central news bulletin of a Greek TV station. Covered local, national and international news while in charge of all processes including writing, prioritizing, assessing and measuring popularity levels of news stories as well as managing crew, reporters and studio services. Some of the important events covered were the national and municipal elections, during which I arranged and handled all communications with candidates from all political parties and organized panels for live discussions. Additionally, covered a wide range of topics, pertinent to lifestyle, environmental issues and health with guests conducting live interviews.