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My Story: From Translation to Digital Marketing

I am a digital marketing consultant, previously working on tech and finance areas. I enjoy using the latest technologies and software to execute my creativity and ideas. Motivated by my passion in digital marketing and user experience, I am eager to utilize my skills and experience in helping my clients succeed.

Currently working as a Digital Consultant in Archetype, focusing on project management for Four Seasons Hotels and Resorts account. My scope of work includes developing the SOW of various e-mail campaigns, newsletter and social media, overseeing third parties and properties liaison, and managing the coop & global campaign calendars.

Before starting my position in Archetype, I was working as a Digital marketing manager in a Hong Kong Fintech start-up called Planto HK, and playing an active role in managing social media channels (Facebook and Instagram) and digital marketing campaigns (SEM, advertising, UAC, ASO etc) across multiple platforms. In previous years, I was a performance marketer at iProspect, an international digital performance agency, where I helped clients like Lenovo, Microsoft, Fidelity and Citi Bank to localize and launch paid campaigns – some of my projects include Fidelity MPF campaign and Citi Bank tax loan promotion.

Some of My Digital Skills:
-Google: Google Ad Platform (Adwords, Universal App Campaigns), Google Analytics, Google Search Console
-Facebook & Instagram: Facebook Ad Manager & FB Insights
-App : AppsFlyer, Apptweak, Apple Store Connect (for ASO -optimization purpose)