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Marketing Officer
Full-time
on 2021-12-08 85 views

Marketing Officer

Eaton HK

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  • Vanessa
    Other

What we do

We prioritize impact through a holistic lens that is grounded in building community and nurturing the arts. We undertake this mission with humility, compassion, integrity, and accountability. We have come a long way, and we have further to go. We continually self-examine and reflect on how our path aligns with our mission and values, seeking out constructive opportunities for growth within our organization so that we cultivate transformative change both within our doors and in our surrounding communities, ecosystems, and world.

Why we do

Eaton Workshop is a mission-driven global hospitality company dedicated to shaping a better world based on values of inclusivity and equity, providing a platform that holds space for belonging, expression, and collective change.

How we do

This foundational mission guides all Eaton enterprises: Hotel, House, Wellness, Culture, Media, and Impact. Diverging from the typical industry model that prioritizes profit without regard for people and planet, Eaton Workshop sees hospitality as a conduit to catalyzing broader social transformation by building physical and digital spaces for kindred spirits to collaborate, commune, and create change.

As a new team member

JOB RESPONSIBLITIES
Assist the Marketing Manager in execution of all marketing communications initiatives and generating publicity for the hotel
Conduct market research and analysis on nearby hotel’s marketing or PR projects, keep track of industry trends
Handle marketing / media inquiries at initial stage through telephone and emails and prepare executive summary
Support the team on implementation of partnership marketing programs
Liaise and communicate closely with internal departments and external agencies for any event needs
Generate original and innovative content strategy for social, digital and print channels based on business needs, trends, consumer insights, and analytics;
Support scheduling and updating the social media channels (e.g. Facebook, LinkedIn etc.)
Consolidate clippings report, post-campaign analytical report and other administrative work

相關職責
協助市場推廣經理執行所有營銷企劃,並為酒店策劃宣傳活動
對酒店同業的營銷或公關項目進行研究和分析,瞭解行業趨勢
在營銷企劃實施初期透過電話及電子郵件處理客戶或媒體查詢,並準備執行摘要
支援市場推廣團隊實施夥伴關係營銷計劃
擔任內部部門及外部機構、媒體的聯絡樞紐,應對任何活動需要
根據業務需求、趨勢、消費者洞察和分析,為社交媒體和各宣傳渠道製定原創和創新的內容
負責安排及更新公司於各社交媒體上的資訊(例如Facebook和LinkedIn等)
合併剪報,協助準備營銷計劃完成後的成果分析報告和其他有關的行政工作

KNOWLEDGE & EXPERTISE
Bachelor's Degree holder, preferred in Marketing, Communications, Journalism, or Hotel Management disciplines
Ideally with 2 to 3 years experience in Communications / Marketing Communications, either in-house or agency
Experience in copywriting, drafting press release, handling press enquiries is a plus
Proficient PC skills including MS Word, Excel, PowerPoint and Chinese word processing
Knowledgeable in new media and social media
Good command of both spoken and written English and Chinese, proficient in Putonghua would be a definite advantage
Strong interpersonal and communications skills, good multi-tasking skills, able to work under pressure and to short deadlines

相關經驗及資歷要求
修讀市場營銷、傳播、新聞或酒店管理相關學科學士學位
具2至3年公司內部市場營銷部或專業市場營銷公司經驗者較佳
熟悉撰寫廣告內容、起草新聞稿及處理媒體查詢的經驗者優先
精通各項電腦技巧,包括MS Word,Excel,PowerPoint和中文打字等
熟悉新媒體和使用社交媒體
具備良好的中、英文讀寫能力,精通普通話更佳

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Company info
Eaton HK

Marketing Officer
Eaton HK