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Assistant Manager, Brand Marketing
Full-time
on 2021-12-08 51 views

Be an in-house digital-savvy integrated PR & Brand Marketer @ a Digital Ecosystem Venture

The Club by HKT

The Club by HKT members View more

  • Senior Talent Acquisition Lead

What we do

The Club is more than just HKT’s customer loyalty program and digital business, it’s your direct line to fun, excitement and fabulous rewards. You can join for free, even if you’re not a HKT customer.

As a member, you’ll enjoy exclusive deals and earn Clubpoints on The Club’s shopping, travel, and CSR services, along with spending on designated HKT affiliates and our numerous merchant partners. Use your Clubpoints to redeem awesome rewards or to offset your spending on various The Club services.

Why we do

To deepen customer engagement, HKT's customers from CSL, 1010, Netvigator, and Now TV can earn 1 Clubpoint for every $10 spent on their monthly service bills. Club members can also earn Clubpoints from our many partners such as Citibank, Apple, Esso etc.

How we do

With our mission to create a frictionless digital ecosystem for all Hong Kong citizens, we are also investing heavily in several integrated ecommerce platforms that allow our members to earn and use their Clubpoints to settle their purchases:

Club Shopping is an online shopping platform that carries over 2,000 brands with priority access to the latest handsets and gadgets. The platform focuses on deeper partnerships with brands offering premium products.

Club Travel is an online travel agency that enables members to use their Clubpoints to settle their flight and hotel bookings while also earning Clubpoints on their cash spending at the same time.

Club Insurance offers tailored insurance products ranging from gadget & appliance, health, and travel categories to our members, in partnership and underwritten by FWD and Bolttech.

As a new team member

REASONS WHY YOU SHOULD JOIN US:
-A ride on an exponentially growing business. We’re having more than 2X in both traffic and Gross Merchandise Value YoY
-Opportunity to tap into one of the largest user bases in Hong Kong of a single product. Making a small change can impact daily lives of many.
-Exposure to a vast array of verticals. You won’t be confined to one industry in one company but multiple. Our existing portfolio includes e-commerce, insurance, financial services and travel
-Staff’s exclusive offers to the Club. Examples are priority access to exclusive offers and tier upgrade
-A fun and open team culture. We have team celebrations every month and cross-team events regularly to celebrate small milestones.
-Opportunity to work with senior leaders from top tier consulting firms, start-ups, tech firms and banks. Get ready for intellectual conversation.
-A dynamic and fast-paced yet financially stable environment. We are part of the HKT group.
-Easy access to the voice of customers via the insight community - the Club Pioneer. We are customer-centric, so we secure channels of getting user feedback timely.

RESPONSIBILITIES:
-Assist managers to plan, organize and execute Brand, PR and LinkedIn strategies of The Club lines of business.
-Create and draft PR materials and engaging LinkedIn contents to achieve company goals and drive brand awareness and buzz.
-Liaise and maintain good relationship with Group to ensure smooth approval process on various Brand & PR campaigns
-Work closely with internal cross-functional teams and external agencies to generate different PR assets and ensure execution of campaigns within timeline and budget
-Overall see LinkedIn page and grow LinkedIn community for internal employee, business partners, potential talents and investors communication
-Monitor, measure and assess results to evaluate campaign success against KPIs
-Assist managers to handle crisis management. Avoid, manage and solve social crisis.
-Perform ad-hoc duties as assigned

REQUIREMENTS:
-Degree holder in Marketing, PR & Communications or related discipline;
-Minimum 5 years’ in Marketing, PR and communications, experience in agency is highly preferable
-Strong project management
-Pro-active, well-organized, detailed minded, innovative and able to manage multiple tasks
-Able to work independently and under pressure, as well as cooperate well with team and stakeholders to achieve KPIs
-Excellent command of both written and spoken English and Chinese, as well as word processing in Chinese

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Company info
The Club by HKT
  • 32/F PCCW Tower, Taikoo Place, Quarry Bay
  • Be an in-house digital-savvy integrated PR & Brand Marketer @ a Digital Ecosystem Venture
    The Club by HKT