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Sr Digital Product Performance & Growth Analyst
Full-time
on 2021-12-08 26 views

Tap into 1 of the largest user bases in Hong Kong of a single product. Make a small change; impact many

The Club by HKT

The Club by HKT members View more

  • Senior Talent Acquisition Lead

What we do

The Club is more than just HKT’s customer loyalty program and digital business, it’s your direct line to fun, excitement and fabulous rewards. You can join for free, even if you’re not a HKT customer.

As a member, you’ll enjoy exclusive deals and earn Clubpoints on The Club’s shopping, travel, and CSR services, along with spending on designated HKT affiliates and our numerous merchant partners. Use your Clubpoints to redeem awesome rewards or to offset your spending on various The Club services.

Why we do

To deepen customer engagement, HKT's customers from CSL, 1010, Netvigator, and Now TV can earn 1 Clubpoint for every $10 spent on their monthly service bills. Club members can also earn Clubpoints from our many partners such as Citibank, Apple, Esso etc.

How we do

With our mission to create a frictionless digital ecosystem for all Hong Kong citizens, we are also investing heavily in several integrated ecommerce platforms that allow our members to earn and use their Clubpoints to settle their purchases:

Club Shopping is an online shopping platform that carries over 2,000 brands with priority access to the latest handsets and gadgets. The platform focuses on deeper partnerships with brands offering premium products.

Club Travel is an online travel agency that enables members to use their Clubpoints to settle their flight and hotel bookings while also earning Clubpoints on their cash spending at the same time.

Club Insurance offers tailored insurance products ranging from gadget & appliance, health, and travel categories to our members, in partnership and underwritten by FWD and Bolttech.

As a new team member

REASONS WHY YOU SHOULD JOIN US:
-A ride on an exponentially growing business. We’re having more than 2X in both traffic and Gross Merchandise Value YoY
-Opportunity to tap into one of the largest user bases in Hong Kong of a single product. Making a small change can impact daily lives of many.
-Exposure to a vast array of verticals. You won’t be confined to one industry in one company but multiple. Our existing portfolio includes e-commerce, insurance, financial services and travel
-Staff’s exclusive offers to the Club. Examples are priority access to exclusive offers and tier upgrade
-A fun and open team culture. We have team celebrations every month and cross-team events regularly to celebrate small milestones.
-Opportunity to work with senior leaders from top tier consulting firms, start-ups, tech firms and banks. Get ready for intellectual conversation.
-A dynamic and fast-paced yet financially stable environment. We are part of the HKT group.
-Easy access to the voice of customers via the insight community - the Club Pioneer. We are customer-centric, so we secure channels of getting user feedback timely.

ABOUT THE ROLE:
Our team is growing! LDA is now looking for a Senior Digital Performance & Growth Analyst to work with our Product and Design teams. You will be the critical person to fulfil the mission statement of LDA – crafting a frictionless user experience for our members so that they can live better.

TYPICAL DAY IN THE ROLE:
As a Senior Digital Performance and Growth Analyst in LDA, no one day is exactly the same. Your typical day could be a combination of the followings:
-Distill data into insights to empower digital product manager to make data-driven business decisions and translate insights into product requirement recommendations
-Plan and define tracking plans for click-stream and event-based data and coordinate with the digital platform team and vendor to implement the tracking
-Conduct quality assurance on all the tracking implementation to assure correct and accurate implementation across platforms (i.e. website and mobile apps)
-Monitor and maintain the integrity and validity of the data reported
-Build and maintain reports and dashboards, identify key trends and investigate the underlying causes of trends
-Automate data correlation, analysis and reporting at every opportunity
-Plan, conduct and interpret the results of A/B tests in order to optimize existing and implement new product features

What you need to have as the essentials:
-University Degree in Marketing, Statistics, Economics, Information System, Computer Science or related disciplines is preferred but not a must.
-At least three years of experience in digital analytics
-Analytical, attention to details and highly organized
-Excellent communication skills with the ability to articulate complex findings
-Experience in implementing and using Google Tag Manager, Google Analytics, Firebase or Adobe Analytics
-Strong sense of ownership and motivation to focus on achieving the outcome.
-Good command of Cantonese and English.

What you might have as a nice-to-have:
-Ability to transform data into insights and concisely tell a compelling story as an actionable narrative.
-Experience in using A/B testing tools like Google Optimize or Adobe Target is a plus.
-Experience in using product analytics tools like Mixpanel, Amplitude, Kissmetrics or Heap
-Familiar with data exploration or visualization tools like Tableau and Google Data Studio
-Prior experience in e-commerce, online travel and insurance
-Experience in designing and executing A/B tests or multivariate tests (MVT)

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Company info
The Club by HKT
  • 32/F PCCW Tower, Taikoo Place, Quarry Bay
  • Tap into 1 of the largest user bases in Hong Kong of a single product. Make a small change; impact many
    The Club by HKT