Senior Marketing Executive, Performance Marketing
on 2021-12-07 37 views

Take a ride on an exponentially growing business, w/ more than 2X in both traffic and Gross Merchandise

The Club by HKT

The Club by HKT members View more

  • Oscar

What we do

The Club is more than just HKT’s customer loyalty program and digital business, it’s your direct line to fun, excitement and fabulous rewards. You can join for free, even if you’re not a HKT customer.

As a member, you’ll enjoy exclusive deals and earn Clubpoints on The Club’s shopping, travel, and CSR services, along with spending on designated HKT affiliates and our numerous merchant partners. Use your Clubpoints to redeem awesome rewards or to offset your spending on various The Club services.

Why we do

To deepen customer engagement, HKT's customers from CSL, 1010, Netvigator, and Now TV can earn 1 Clubpoint for every $10 spent on their monthly service bills. Club members can also earn Clubpoints from our many partners such as Citibank, Apple, Esso etc.

How we do

With our mission to create a frictionless digital ecosystem for all Hong Kong citizens, we are also investing heavily in several integrated ecommerce platforms that allow our members to earn and use their Clubpoints to settle their purchases:

Club Shopping is an online shopping platform that carries over 2,000 brands with priority access to the latest handsets and gadgets. The platform focuses on deeper partnerships with brands offering premium products.

Club Travel is an online travel agency that enables members to use their Clubpoints to settle their flight and hotel bookings while also earning Clubpoints on their cash spending at the same time.

Club Insurance offers tailored insurance products ranging from gadget & appliance, health, and travel categories to our members, in partnership and underwritten by FWD and Bolttech.

As a new team member

A ride on an exponentially growing business. We’re having more than 2X in both traffic and Gross Merchandise Value YoY

Opportunity to tap into one of the largest user bases in Hong Kong of a single product. Making a small change can impact daily lives of many.

Exposure to a vast array of verticals. You won’t be confined to one industry in one company but multiple. Our existing portfolio includes e-commerce, insurance, financial services and travel

Staff’s exclusive offers to the Club. Examples are priority access to exclusive offers and tier upgrade

A fun and open team culture. We have team celebrations every month and cross-team events regularly to celebrate small milestones.

Opportunity to work with senior leaders from top tier consulting firms, start-ups, tech firms and banks. Get ready for intellectual conversation.

A dynamic and fast-paced yet financially stable environment. We are part of the HKT group.

Easy access to the voice of customers via the insight community - the Club Pioneer. We are customer-centric, so we secure channels of getting user feedback timely.

The position reports to the Assistant Marketing Manager in-charge of managing CRM, SEO and paid ad campaigns for all of The Club's digital properties and business objectives.

Be part of a passionate team of marketing experts in building digital excellence across multiple business units including loyalty, travel and e-commerce.

Job responsibilities are including but not limited to the following:

-Develop, execute and analyze The Club CRM campaigns (EDM, MMS, SMS, App push etc) to drive member engagement and retention. This includes audience segmentation and data interrogation.
-Collaborate with internal and external parties to ensure SEO content strategy is properly implemented
-Work closely with media agency to execute digital marketing campaigns (SEM, Programmatic and paid social focused)
-Generate detailed reporting on campaign performance using Google Analytics and Tableau etc.
-Support team in any other duties / ad-hoc projects assigned by management

-3-5 years of relevant experience in CRM and digital marketing, agency background is welcomed
-Experience with CRM platforms (e.g. Adobe Campaign Standard, Salesforce, etc.)
-Knowledge in SEO strategies, including keyword research, content creation, link building and technical SEO etc. is an advantage
-Good command of written and spoken English and Chinese
-Ability to troubleshoot technical issues and have creative problem-solving dexterity
-Well-organized, Independent, good team player, able to work under pressure
-Immediate available is an advantage

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Company info
The Club by HKT
  • 32/F PCCW Tower, Taikoo Place, Quarry Bay
  • Take a ride on an exponentially growing business, w/ more than 2X in both traffic and Gross Merchandise
    The Club by HKT