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Social Media Executive
Full-time
on 2021-11-26 121 views

Want to work in Asia’s fast-growing tech-enabled specialty coffee chain? Check out our opening roles!

Flash Coffee

Flash Coffee members View more

  • Flash Coffee

What we do

Flash Coffee is Asia’s one of the fastest-growing tech-enabled specialty coffee chain. We aim to democratize high-quality coffee to make it accessible to Asia’s rising middle class. We serve up an award-winning coffee menu at affordable prices in stores and via our mobile app for customers who prefer a quick grab-and-go. Already operating in five countries, we are on a trajectory to launch an additional five countries across Asia Pacific by 2022.

As a new team member

What You'll Do:

Support our overall social media strategy with direct responsibility for content curation & budget
Create, schedule, and publish content across multiple social media channels (Facebook and Instagram)
Develop innovative social media tactics that target audiences across various social media channels
Develop original content from ideation and research on content types that work for the market
Develop a social listening plan and reporting
Analyze social media campaigns to determine areas of improvement
Partner with paid social team to develop fully integrated social campaigns
Research social media best practices and create actionable insights based on industry trends; continuously ideate and innovate within the social space
Monitor competitors and user feedback across different social media channels
Liaise and work with the internal stakeholders to collect the information; create, write up and/or translate marketing collaterals, such as press release, press materials, flyers, eDM, posters, manuals etc. in sound English & Chinese

Skills and Experience You Will Bring:

3+ years of experience in high-profile social media marketing roles
Substantive social media experience either at a high-growth startup, highly-engaging consumer brand, or viral publisher
Hands-on experience in content curation & community management
Strong copywriting and reviewing skills
Strong analytical skills
Experience writing creative and engaging content
Excellent understanding of the local market
Ability to work to a specified tone of voice and with brand-led strategic messaging
Ability to thrive in dynamic, uncertain, and fast-moving environments, a hustler
Good command of written and spoken Cantonese and English.
Passion for tech and coffee

What we offer:

Being part of a fast-growing startup with a lot of responsibilities from day one
A vibrant and international team
Regular company and team events

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Company info
Flash Coffee
  • 15/F, 40-44 Bonham Strand, Sheung Wan, Hong Kong
  • Want to work in Asia’s fast-growing tech-enabled specialty coffee chain? Check out our opening roles!
    Flash Coffee