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Digital Marketing Executive
Full-time
on 2021-09-02 231 views

Not just a digital marketing role! You are worth more than that!

DigitSense

DigitSense members View more

  • Moon Yiu

What we do

DigitSense offers our clients in depth knowledge on how to truly utilise the value of data and transform your business to the next level. Digital transformation is not about just about creating new software or marketing campaigns, it should be integrated and contributes directly to your revenue.

Why we do

DigitSense aim to provide its clients a one stop solution in their digital transformation journey, from research, strategy, planning to execution. We aim to provide technological and digital solutions that can maximise their revenue.

How we do

Digit - Utilisation of data and numbers
We believe in trackable measurements in marketing. Strong utilisation of analytics tools makes our clients easier to judge how effective their campaigns have been.

Sense - Stimulus to all senses of a human body
We trust that the best way to attract audiences is through experiential marketing with interactive technologies and genuine user generated content.

As a new team member

Digital Marketing Executive responsibilities include:
 Assisting in the formulation of strategies to build a lasting digital connection with consumers
 Planning and monitoring the ongoing company presence on social media
 Launching optimized online advertisements to increase company and brand awareness
Job brief
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution
and optimization of our online marketing efforts. The promotion of products and services through
digital channels is a complex procedure with great potential which becomes increasingly useful for
companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-
versed in the concepts surrounding digital marketing and how the Internet can become a strong asset
to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our
marketing campaign.

Responsibilities
 Assist in the formulation of strategies to build a lasting digital connection with consumers
 Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
 Launch optimized online adverts through Google Adwords, Facebook etc. to increase
company and brand awareness
 Be actively involved in SEO efforts (keyword, image optimization etc.)
 Prepare online newsletters and promotional emails and organize their distribution through
various channels
 Provide creative ideas for content marketing and update website
 Collaborate with designers to improve user experience
 Measure performance of digital marketing efforts using a variety of Web analytics tools
(Google Analytics, WebTrends etc.)
 Acquire insight in online marketing trends and keep strategies up-to-date
 Maintain partnerships with media agencies and vendors
Requirements
 Excellent understanding of digital marketing concepts and best practices
 Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
 Working knowledge of ad serving tools (e.g., DART, Atlas)
 Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
 Skills and experience in creative content writing and basic design (for Instagram posts,
presentation decks etc.)
 Analytical mindset and critical thinking
 Excellent communication and interpersonal skills
 No special requirement in field of study, we value every individual’s background in education
and their thought processes.
 Must be native/fluent in English, language skills should be proficient enough for copywriting
 Entrepreneurship mindset, willing to learn and open-minded

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Not just a digital marketing role! You are worth more than that!
DigitSense