Senior Content Specialist - Social & Digital PR
on 2021-08-17 218 views

Senior Content Specialist - Social Strategy + Content Development = A fun & energetic team!

Publicis Groupe

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What we do


Why we do

Looking to the future since 1926

Publicis Groupe has never taken its eyes off the future. In 1926, Marcel Bleustein-Blanchet created what was essentially a start-up, and called it Publicis, starting from the word “advertising” and its favorite number, the 6. Marcel's passion for communication and the creation of strong relationships between advertisers and consumers has transformed this new profession into a prosperous and respected profession. The values ​​it defended - attention to others, respect, product truth, customer satisfaction, quality and creativity - continue to permeate the Group today.

The pioneering spirit, unwavering convictions and ethical values ​​of its founder - his legendary fighter personality - have forged an exceptional group. Publicis Groupe was built on a succession of innovations and transformations which have solidified the culture and know-how with which the Group continues to be deeply imbued.

How we do

In the era of connectivity, Publicis Groupe is reinventing itself and moving from the status of "Holding Company" to that of a platform.

Very largely modular, the “Connecting company” model of Publicis Groupe is a unique platform that offers customers “plug & play” access to our first-rate services. With the help of a Global Client Leader (global client manager) our clients benefit from unlimited and direct access to the alchemy between creativity and technology.

Publicis Groupe is organized into 4 Solutions poles: Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health for better connectivity between its services and perfect integration of its offer. In this organization, all brands continue to exist and share the same services, giving them the power and expertise of all areas of Solutions combined to face competition on a large scale and win new customers in a driven world. by data. Epsilon, the data and technology platform, and its Conversant division joined the Group in July 2019. Placed at the heart of the Group's activities, it is accelerating the implementation of the Power of One thanks to its incomparable expertise.

As a "Connecting company", we act in The Power of One mode: driven by a common objective, a great open-mindedness, a marked personality and the constant concern to serve our customers well.

As a new team member

⭐Job Description
We are looking for an independent and passionate professional to join our team in Hong Kong. This person will serve as our Senior Content Specialist, joining a group of creative and devoted communications specialists, working on multiple accounts to deliver impactful results to a diverse range of clients.

The ideal candidate will have deep capabilities in digital and social, including integrated marketing, word of mouth marketing, influencer marketing, social media marketing and branded content, with a strong body of knowledge and a strong body of client work. This candidate will contribute to the building and expansion of the social media offering at MSL Hong Kong whilst collaborating with the Core PR practice teams. This is a great opportunity for talented, digital-savvy PR & marketing professionals looking to further their career in integrated communications.

-Plan and write well-researched, entertaining and compelling content for social media platforms, (including but not limited to Facebook and Instagram), websites, integrated campaigns across public relations, social media, digital platforms and collateral items including the maintenance and update of social copies
-Recommend new content ideas to meet clients’ need, including new topics, new content categories or new media platforms
-Perform copywriting, translation and the editing of content to ensure copies align with client’s brand image and PR guidelines
-Contribute to the planning and management of a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers
-Working closely with the account servicing team, identify growth and engagement goals for each platform; develop, execute and analyze social media strategy across platforms
-Generate reports for the team on a regular basis on campaign/content performance
-Staying alerted to the social marketing landscape to identify latest trends and opportunities

-A degree in Marketing, Communications/Journalism, Creative Media, or a relevant subject
-Minimum 5 years in digital marketing / advertising / PR agencies or integrated media or content platforms
-Very good command of written English
-Excellent Social Media writing skills in Chinese (Hong Kong style), ideally also proficient in Mainland and Taiwanese style
-Track record of successful growth and engagement of audience through social networks
-A passion, coupled with in-depth, up-to-date knowledge of emerging social platforms, trends and practices
-A good team-player; yet a go-getter who are able to perform well with minimum supervision
-Ability to use data and reporting to track and improve performance of content produced

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Senior Content Specialist - Social Strategy + Content Development = A fun & energetic team!
Publicis Groupe