Experienced Digital Marketer with a demonstrated history of working in marketing campaigns across multiple disciplines. Strong sales professional skilled in Digital Strategy, Market Research, Account Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Marketing.
Promoted with the responsibility of overseeing and managing the company's campaign management function unit. Core functions include talent acquisition, training, development and expansion of the team; relationship building with vendors, platforms, clients and other stakeholders; overseeing the growth and bottom line of the business unit.
Managed several client accounts spanning across several industries in a full-fledged digital agency providing a multitude of service offerings including Search Engine Marketing, Display, Video and Social Media. Acted as a key contact point with duties involving daily communication, account optimization, collaboration with optimization and executive level staff, scheduled meetings and presentations, reviews, up-selling and pitching.
Promoted to role of Senior Account Manager; managing a team of digital marketers with the goal of continued expansion for the company's campaign management functional unit. Key responsibilities are to develop and maintain client relationships while up keeping key performance indicators while at the same time, manage internal team's performance and efficiency.
Joined a local tech startup with responsibility of acquiring and maintaining key clients across multiple sectors ranging from Finance, Travel and E-commerce. Enacted as key contact point to strategize and execute multi-channel campaigns (SEO, SEM, Display, Social, Video) with the goal of synchronizing their roles to optimize overall campaign impact and effectiveness.
Compiled credit rating business reports on various companies from an assortment of industries to aid clients in key decision making processes; Participated in various customized research projects suiting the needs of the client; Given an increasing role in the leading and management of the Hong Kong Analyst team.