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Performance Associate

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KKday (Hong Kong)

KKday (Hong Kong) members

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  • Rainbow Chan
    Other

What we do

  • Ming Chen, Founder and CEO, KKday

Launched in 2014 and headquartered in Taiwan, we are the leading E-commerce platform allowing users to connect with the local tours from all over the world. Believing that authentic experience is the core value of “Traveling”, we have collected more than 3000 worldwide special local experiences from our processional providers and unique local experts. We are now working hard on expanding the quantity and quality of our products, with the aims to provide our travel lovers a more wonderful and unforgettable experience in KKday.

亞洲最大旅遊體驗平台 - KKday
KKday-專門提供深度旅遊體驗的線上平台,將傳統旅行社提供套裝行程的概念拆開,把行程當作零件賣,為消費者省去上不同網站找行程和訂票的困擾。從全球 53 個國家、170 個城市網羅 6,000 種深度行程和獨特旅遊體驗,例如文化藝術之旅、包車旅遊、戶外體驗等。讓您輕鬆自由搭配行程,誓要打破旅行過往只能走馬看花的枷鎖,為旅人提供更深度的旅遊體驗。

Why we do

“We target to provide the best traveling experience to all travellers across Asia,”
- Ming Chen, Founder and CEO, KKday

KKday is a portal specialising in travel experiences. The platform offers more than 6,000-plus experiences from 53 cities all over the world and provides a variety of languages such as Japanese, Korean, English, Traditional Chinese and Simplified Chinese.

Our Founder & CEO, Ming Chen, is also a travel veteran, having founded eztravel.com.tw in 2000, which was later bought by Ctrip Inc, a Chinese travel agency. In 2003, he then founded startravel.com.tw, which went public a few years later.

How we do

We have just raised $4.5 million in a Series A round which will be used to help us expand across Asia. We now have branch offices in Hong Kong and China, and we are looking to further expand our dynamic team of over 100 across Singapore, South Korea and Japan. We welcome you to join us on this exciting journey!

Description

Job Description
• Develop, Plan, Execute marketing strategy for scaling paid channel.
• Optimism channel performance in terms of ROAS/ROI
• Develop critical metrics and dashboard to measure campaign performance and derive actionable insights.
• Identify opportunities in growth and efficiency.
• Work closely with local marketing teams to execute, align marketing campaign.
• Benchmark digital activities in the industry; improve digital marketing strategy and tactics.
• Prepare qualitative and quantitative analysis reports and dashboards

Skills & Requirements
• Knowledge of Google Ads, Bing Ads, Google Marketing Tools (Analytics, etc)
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
• Proven grasp of all Paid Search mediums including remarketing, display & content, mobile, video
• Ability to effectively manage budgetary spending to maximize ROI of Digital Marketing campaigns and resources.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business Degree in Business/Marketing or related disciplines
• 1 year experience, Experience in social media/digital/growth project management has an advantage
• Candidate who has Google Ads/Analytics Certifications has an advantage.
• Candidate with has basic knowledge in HTML, CSS has an advantage.
• Fresh graduate is encouraged to apply

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Basic info
Looking for Performance Associate
Job type Full-time

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Location

Room 802, 8/F, Sing Shun Centre, No.495 Castle Peak Road, Lai Chi Kok, Kowloon, Hong Kong