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Marketing Lead

「好師傅」needs a 好師傅(Marketing Ci Fu) to lead our marketing team!

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What we do

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一年半前,當時還是在大公司打工的 Woody 與其舅父商量,Woody 打算出來創業,心目中有幾個想法,其中一個想法與裝修有關。正好 Woody 舅父在裝修行業有數十年經驗,於是 Woody 決定試一試,由此開始了「好師傅」的創業路。

好師傅」就像是一個網上平台,上面集合了來自香港最好的一班裝修師傅,而這個平台本身就負責所有的銷售工作,使得裝修師傅無後顧之憂,可以安心做好自己專長的工作。我們最根本想解決的問題是,幫助師傅找到顧客,以及幫助顧客找到師傅。

Why we do

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裝修師傅的工作模式, 他們有的有店面,但大多數沒有。不少師傅自己也包攬了客服的工作,但通常一個人很難同時做好兩件事,所以很多時候雖然師傅的手藝非常好,但是他沒有耐性與顧客進行深入溝通,結果產生不必要的溝通問題,導致顧客不滿,最後還可能就因此而流失客源。

我們做「好師傅」也是希望幫助這班師傅解決客服的難題,讓他們專心做好裝修工作。

How we do

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好師傅的客戶服務團隊隨時候命,積極協調師傅與客戶之間的溝通,讓雙方更了解工程的內容,減少誤會所導致的紛爭。

源源不絕的客源,減省師傅的工作成本:
好師傅集中銷售的力量,將吸納到的客源及需求分發給合適的師傅,讓師傅無需再面對昂貴的舖租及宣傅壓力,而專注於工程的質量。

精準配對,分發最合適的工程:
好師傅的數據庫仔細記錄每位師傅及裝修團隊超過50項技能及屬性,包括專長、牌照、工程記錄、服務地區、成功案例等,每當有新的裝修需求,便能準確地派發給最合適的師傅,讓資源安排得更有效率,師傅更容易獲派發合適的裝修工程。

裝修清單,一目了然:
好師傅手機應用程式中的裝修清單清楚地根據工程進度而分類,獨立顯示每一項工程的各項內容、時序,讓師傅更有條理地管理他們的工程,

Description

We are seeking a Marketing Lead position to lead the growth of business. The role will lead the marketing team in executing campaigns to drive leads as well as brand-building, and requires a strong leadership in building a high-performance team.

Responsibility
- Develop and implement marketing strategy, from go-to-market strategy, user acquisition and retention, etc.
- Develop and manage marketing budget, generate lead volumes while maintaining reasonable CPA. Accountable for the growth and the budget allocation.
- Establish and grow the market share in Hong Kong and create the top-of-mind brand
- Conduct in-depth analysis and research to oversee the overall marketing performance
- Develop key customer message and build the brand identity
- Manage internal and external resources in executing different sorts of campaigns, from online, offline, PR to branding campaigns
- Supervise a marketing team, including hiring, coaching, responsibilities, schedules and deadlines

Desire skills and personality
- Proven experience in leadership in marketing or growth at senior level
- Experience in lead generation is essential and well understanding of Hong Kong market
- Creative while analytical, sensitive to numbers, data-driven
- Strong communication and interpersonal skills
- Strong experience in one or a few digital marketing area, ranging from web optimization, analytics, search engine, content, social media, etc.
- Up to speed with latest digital marketing trend and best practice
- Experience in offline or branding will be a bonus
- Team player, able to across team and communicate with different stakeholders
- Able to coach and grow internal team to maximize team efficiency
- Candidate with less experience will be considered as Marketing Manager position

Basic info
Looking for Marketing Lead
Job type Full-time
Company info
Founder Woody, Ross
Founded on July, 2013
Headcount 15 members
Industries IT (Internet/Mobile) / Construction / Real Estate / Home

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Location

401, Harbour Centre I, Hung Hom

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