Softlan's Husband Iron Test
OBSERVATION - As horrible as it is, ironing has become a stereotyped task assigned to mothers/wives. Why don’t fathers/husbands iron? Probable reasons:
Lousy and inefficient in ironing
Lazy/Would only iron when need to wear
Let’s break the clutter. For the first time in this category history; we use FATHERS/HUSBANDS as ambassadors and heroes! Target audience is still moms/wives; we’re just using husbands as the ‘convincing’ factor.