Archifest

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ABOUT

In this complete rebrand; the only requirement of the brief was to retain the "Shophouse" silhouette which was adjusted and simplified to show the transformation of Singapore (from Shophouse to city). To further strengthen the logo, the word mark was moved out of the original silhouette and the tagline was shortened to allow for maximum visibility. Additional graphics, special lock-ups and image-masks were developed to further enhance the brand by allowing for greater cohesiveness plus flexibility across all the various materials.

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Somewhere Else Co

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