Umadx is Hong Kong’s newest crowdfunding platform with a social media twist that offers a portal and platform where you can simply post your dream online to start the conversation with Umadx and the community. The portal and paltform then provides end-to-end support from development to media, public relationship, marketing, funding, and mentoring to help you all the way to fulfill and ignite your dream.
The brand identity focuses on the meeting of individual minds. The individuals are represented as dots—interacting and shaping an identity together, in the same way people communicate and work together towards a common dream. The logo is a star formed by 5 ‘U’s, 5 dot sizes and 5 colours which refer to their 5 core values being: Boutique, Neutral, Approachable, Encouraging and Togetherness.