Dips! | Food Branding
Dips is a mobile food truck business based in Singapore who believe in the fun and brighter side of life. Seeing the more than often the stressful and busy culture in Singapore, Dips introduced something fun, casual and tasty for the people in Singapore. This is delivered through the vibrant and cheerful choice of colours, tone of voice, quirky copywriting and casual illustration styles.
Diners get to choose how they want their food to be done: boiled, fried or grilled. Diners can also dip their food in Dips’ specially crafted condiments. A suite of collaterals, including corporate identity, menu, and packaging
were created for this fictitious brand.