Wantedly CASE will be sunset on April 30th, 2020. Please ensure you have saved any data you wish to keep by April 29th, 2020. Click here for more info

Rochester Mall

Follow

Edit

1 likes

549 views

0 members

ABOUT

A Mall In The Midst of An Enchanted Forest

This is a branding pitch for a mall in suburb Singapore. Rochester Park is a lush and green forest area within the suburb of Singapore. WIth a Biotech Industrial park and posh housing area where most affluence local and expat residing, this mall was position to be a place away from busy street of Orchard Road, and yet still have a charm and unique shopping experience which doesn't overwhelm the shoppers. Due to the unique and green surrounding of the development, a shopping experience in the midst of a green forest  was proposed. The brand design focus on the elegance and sophisticated feel to target the residents and the professional around the proximity. The thematic visual mainly evolved around a character shopping in the wood a to emphasis on the green surrounding and arty shopping experience almost magical as outlined by the developer.

CREDITS

0 COMMENTS

Comment