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Peugeot - The Lion in the Midst

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Peugeot, The Lion in The Midst

The idea of this series is to play on the marquee of the lion for the brand. While using some comparison and the idea that we live in an urban jungle, the lion being the king of the beast, further communicates the superiority of in performance and brand value which stand apart from the rest of the herd.

The idea of this series is to play on the marquee of the lion for the brand. While using some comparison and the idea that we live in an urban jungle, the lion being the king of the beast, further communicates the superiority of in performance and brand value which stand apart from the rest of the herd.
The idea of this series is to play on the marquee of the lion for the brand. While using some comparison and the idea that we live in an urban jungle, the lion being the king of the beast, further communicates the superiority of in performance and brand value which stand apart from the rest of the herd.

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