Pasion is an online jewelry boutique that will soon be launched in Phillipines. The intial phase was focused on revamping the existing brand identity. Sufficient research was done on the name Pasion and we decided to in-corporate a prestigious crown without losing the essential value of the typeface. However, various elements was experimented to identify the best visual solution.
To rationalize the crown, it embodies the brand well with its urban and convincing simplicity. We believe that less is more, hence, this layout was my client's final decision. The art direction of the website evolves around a simple and intutive navigation structure that best suits the customers needs.
Image courtesy: Jewelry images are from my existing client's website. The model is purchased from shutter stock for commercial value. These images were used in demonstration purposes in order to set the appropriate quality level of the final photo shoot.
Designer: Raja Image Retouch: Raja Copywriter: Jousha Phelan Client: Pasion