Yoken Markers - Justin

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ABOUT

 
 

Ogilvy Malaysia - Yoken Markers 2015
 
In every person’s life, there are things they’d want to hold onto and remember forever, and things that they’d rather forget
or wish they could erase from their past. Similarly, when using Yoken temporary and permanent markers on a whiteboard, there are some things you want to remain on the board and some things you need to be able to edit and remove.
You have to be careful to use the correct marker.
 
We were inspired to illustrate the crazy, colourful lives of celebrities in a series of hand drawn posters using temporary
and permanent markers to differentiate between the insignificant and the lasting events in their lives.These posters tell the life stories of notorious Argentine Footballer and other famous or infamous artist for their statues,
talent and dramatic behavior. We used permanent marker to represent their achievements and temporary marker to draw
the moments they probably wish they could erase to show how Yoken lets you choose what stays and what wipes away
on the whiteboard. 
Illustrator : Choo Chee Wee
Awards Won;Cannes Shortlist

CREDITS

Creator

Gavin Simpson

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