NEON: A Visual Merchandising Project

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ABOUT

neon
project by Benji Yip • Bryan Lim • Adel Lee • Shun Ping 
for DV3003: Spatial Design
 
 
A Visual Mechandising display project for the book, New Fluorescent Graphics: Neon, by Vic:tionary. The aim of the project was to take inspiration from the contents of the book and translate it into a space and use of window display.

In this respect, playing with the portrayal of Neon was a really interesting subject matter that could be explored in many ways. In our final execution we decided to go with a subtle blue diffused background of blocks and lines to work the space, complementing the striking orange book itself. This use of space is visible in vinyl letterings on the display and moving imagery in the form of a projection, expressing an inspiring quote from the book:
 
The nature of neon is closest to light, without being light itself.

❯❯  CLICK HERE FOR VIDEO DOCUMENTATION ❮❮

CREDITS

Creator

Bryan Lim

Shun Ping Pek

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