Sandra Yap

StarHub / Enterprise Marketing Manager

Sandra Yap

StarHub / Enterprise Marketing Manager

Sandra Yap

StarHub / Enterprise Marketing Manager

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Marketing professional with over 8 years of experience in enterprise and consumer marketing. Proven success in running demand generation campaigns and implementing marketing strategies that have improved the quality of leads generated by 59.7%. Skilled, creative and innovative.

2016年3月
-
現在

StarHub

5 years

Enterprise Marketing Manager
現在

2016年3月 -

現在

● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME). ¬ Collaborate with Marketing communications specialist and agencies to develop go-to-market(GTM) campaigns and collaterals to reach out to SMEs.

StarHub

Enterprise Marketing Manager

2016年3月 -

現在

● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME). ¬ Collaborate with Marketing communications specialist and agencies to develop go-to-market(GTM) campaigns and collaterals to reach out to SMEs.

StarHub Certificate of Achievement for FY 2017

2015年6月
-
2016年2月

Cycle & Carriage

9 months

Marketing Executive

2015年6月 - 2016年2月

● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.

Cycle & Carriage

Marketing Executive

2015年6月 - 2016年2月

● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.

2012年11月
-
2015年6月

M1

3 years

Marketing Executive

2012年11月 - 2015年6月

● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategies to bring up revenue.

M1

Marketing Executive

2012年11月 - 2015年6月

● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategies to bring up revenue.

2010年12月
-
2012年11月

PMG Asia Pacific Pte Ltd

2 years

Marketing Executive

2010年12月 - 2012年11月

● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.

PMG Asia Pacific Pte Ltd

Marketing Executive

2010年12月 - 2012年11月

● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.

2010年12月

Royal Melbourne Institute of Technology (RMIT)

Business Management

2010年12月

Royal Melbourne Institute of Technology (RMIT)

Business Management

2010年12月

2006年3月

Temasek Polytechnic

Hospitality Management

2006年3月

Temasek Polytechnic

Hospitality Management

2006年3月


スキルと特徴

Demand Generation

0

Campaign Management

0

digital marketing

0

marketing campaigns strategies and execution

0

marketing strategy

0

Awards and Certifications

Professional Certificate in Digital Marketing

2018年12月

StarHub Certificate of Achievement for FY 2017


言語

英語 - ネイティブ, 北京語 - ビジネス会話