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【Wantedly好工】Marketing都有分好多種?

筆者見最近都有唔少搵緊intern嘅user問關於marketing嘅嘢,既然係咁,不如喺同大家介紹唔同job posts嘅時候,順便講埋marketing其實可以分得有幾細啦。

Digital Marketing

Digital Marketing可以話係每間公司都需要嘅job role,尤其而家間間公司都要做digitalization,慢慢將啲marketing budget擺落social media度。

而Digital Marketer要做嘅嘢其實都幾大包圍,最基本就一定係諗唔同嘅marketing campaign出嚟再喺網上落ad啦,除此之外仲可能會包括埋SEO、睇唔同channel嘅performance、optimize個公司網站同啲ad、做marketing report同analysis等等,所以而家網上都有好多相關嘅免費course畀大家去讀㗎。

如果有興趣嘅話,下面呢兩個job posts應該會啱你喎~

Digital Marketer
Lead, grow, and create impact with our team as our next Digital Marketer!
ChatDaddy is a rapid-growing start-up founded in 2019, with the mission to streamline business relationship management for businesses. It is a WhatsApp marketing automation tool that allows users to send bulk texts, set up automations and manage inbox messages. Within just a year, ChatDaddy has already launched the first beta version and onboarded 100 business clients in Hong Kong and Indonesia. 成立於2018年尾,ChatDaddy是一間正在快速成長的初創公司。我們的WhatsApp聊天機械人及客戶管理工具可以讓公司輕鬆經營客戶關係,平台功能包括群發訊息、回覆自動化及對話管理。短短一年時間,我們已經推出ChatDaddy測試版及擁有過百商業客戶,並將業務擴展至印尼市場。
ChatDaddy

Community & Partnership

如果大家覺得Digital Marketer做嘢太後台,自己又鍾意同唔同嘅人傾吓偈,但係又唔想做sales嘅話,咁Community & Partnership可能會啱你。

相信大家睇佢個名都知,呢個role最基本要做嘅,除咗要grow同manage個community之外,就係要幫公司搵唔同嘅partnership機會,就好似Wantedly同Xccelerate最近搞嘅Women in Tech Scholarship咁。

大家可能會諗:咦,咁份工咪好易做?其實都唔係㗎,事關你除咗每日都要manage個community之外,仲要抽時間去搵partnership、諗吓點樣令到個community變得更加active、仲要睇返啲metrics之類。

如果你鍾意對外又對內嘅工,咁可能佢會啱你喎~

Content Writer

冇錯,亦即係筆者,介紹完畢。

咁都要講吓嘅,其實好多人都會問Content Writer/Creator同Copywriter有啲咩唔同,單睇字面好明顯後者就只係負責寫文案,亦即廣告相關嘅文字。上至caption下至大家每日出街見到啲廣告牌上面啲字。

至於Content Creator(當然每間公司都有唔同啦),要做嘅嘢就大包圍好多,因為只要係你見到嘅嘢都可以係content,無論係字、圖、片、甚至網站,而且寫嘅嘢亦都唔局限於廣告文案,可以係由中文到英文、由B2B到B2C,所以對於唔同嘅tone & manner都要有咁上下掌握。

講咗一大輪,你又想成為另一個「筆者」?睇睇下面囉~

今次就講完咁多先啦,費時大家「TLDR」,如果大家有任何問題,隨時喺任何channel搵Wantedly就得㗎啦~

p.s. Wantedly最近搞咗個Wantedly Club,唔知大家又會唔會有興趣呢?
Wantedly, Inc. (Hong Kong)'s job postings
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