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Bake Your Company into a Soufflé, not a Crêpe

We understand that recruitment is tiresome most of the time, especially when there’re loads of university graduates and companies (thanks to startup disruption) selecting one another. It’s like savaging a needle dropped into the ocean.

However, the feelings are mutual since there’re 44% of recent graduates experiencing difficulty when they look for a job (Gen Z Grads Class of 2017 Accenture).

Things could be made easier if you would make the first step.

First things first, you need to know what the millennials nowadays treasure most. According to Glassdoor U.S. Site Survey published in 2016, 90% of the job seekers value companies which embrace transparency. Yes, the data is there — every 9 out of 10 potential candidates care about whether your company will open up to them or not.

Yet, this is the issue existing in a LOT of companies where hierarchy hinders communication. Under the spectrum in Hong Kong, a significant number of employers and senior management nowadays still believe that it’s needless for their employees to understand WHAT they’re doing and WHY.

Try imagining a company as a crêpe cake, the icing is always sprinkled on top, while the bottom doesn’t even get a taste of it.

In that sense, the lower layers will only perform tedious day-to-day tasks, working as a gear in a gigantic machine which can be replaced whenever they become malfunctional, without the sense of achievement as well as belonging.

Let’s say now you would like to make a difference, you will also need to cater to them with dishes they prefer. According to the same survey conducted by Glassdoor U.S., the top 3 pieces of popular information are:

  • Basic company information
  • Details on what makes the company an attractive place to work
  • Company mission, vision and values
Company Profile on Wantedly

Therefore, it’s also important for you to manage the interviewees’ expectations by providing the information they desire before you can successfully make a hire.

Well, here’s the last “baking tip”: if you could turn your crêpe into a soufflé, a.k.a. blending your employees into your company and let them know how important they are, recruiting and even retaining could be easier than you’ve experienced.

See how we can help

Wantedly is a Tokyo-based startup founded in 2010, with the mission to create a world where work meets passion. We do this by connecting like-minded companies and talents based on passion and interest, rather than pay and benefits. We currently have over 30,000 companies onboard and 1.2-mil monthly active users in Japan, and recently launched in Singapore and now we are in Hong Kong!
Wantedly, Inc. (Hong Kong)'s job postings
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