Dare to be different; be the spark that ignites change.
We specialise in branded content from inception to consumption, with a consumer-first approach for brand diversity: comedies, dramas, lifestyle, webisodes, commercials, feature films, events, current affairs, corporates, kids shows, XR and socials.
We have (and will) always strive to be the counter-programming company. We only work on projects we want to commit to and can see ourselves enjoying despite the hard work and long hours. To be able to say ‘No’ more than we say ‘Yes’ (to never take on a project we are not passionate about, to never take on a project purely for money, to never take on a project the company as a whole isn’t keen on) and to be the company that Clients Come To, not the other way around.
Attitude is everything. Paper qualifications aren't a good gauge of a person's worth. So what we value over paper (and save the trees) are people who have:
- Strong Work Ethic
- And people who Dare & Care (for the community and the environment)
The production process may follow a stringent reporting hierarchy, but when it's not project-related, we have a very flat and equal structure (read: everyone has fun at everyone's expense, it's never personal, always to our face). We always put Quality First, emotion second. We are always tough and always fair (well at least in our minds).
Our strength stems from our diverse staff (race, age, gender, sexuality); everyone is an Equal.
We want to feel like a Home, rather than an office; and we remain small to stay Flexible and Adaptable. Having meals together bonds us and creates a more Cohesive Team.
Justice and Equality for ALL, not some. Since day one, our aim has been to be a Safe Haven for full-timers and freelancers (to never worry about being protected, being paid, being discriminated etc.). Just be ourselves and create freely to the best of our ability.
1 Spottiswoode Park Road
Founded on 2001/8
Founded by Esan Sivalingam & Bratina Tay