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What we do

Rooted in clinical psychology, 12traits is leveraging psychometrics to create personalized dynamic experiences for gamers and catalyze the experience economy. We are building a proprietary algorithm rooted in clinical psychology, which translates user behavior into direct dashboard insights that allows companies to have seamless access to their user’s psychographic landscape and intrinsic motivators. By introducing psychometrics as an entirely new paradigm to user-based analytics 12traits will usher in a new era of user engagement.

Why we do

There is a fundamental flaw in how we as end users experience our online world today. We are bombarded with irrelevant ads or shown news updates that do not interest us. This flaw exists because companies predominantly rely on user analytics that are limited to measuring our online behavior. Behavior-based analytics tools treat us as taps and clicks instead of what we really are: human beings. These tools fail to look under the hood to understand why we do what we do and what really matters to us. This is the problem 12traits solves.

How we do

We have successfully onboarded our first set of clients and are deploying our MVP in June.